RRD Introduces a Retail Insights Solution that Transforms Data into Results
R.R. Donnelley & Sons Company (RRD)
US:NASDAQ Investor Relations:
rrdonnelley.com
Company Research
Source: Business Wire
In-Store Insights maximizes the business potential of a store through a holistic set of services that combine strategy, execution, data science and research CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of multichannel solutions for marketing and business communications, today launched In-Store Insights, an end-to-end consultative solution that enables retailers to make faster, smarter decisions that improve their store performance. The new solution blends RRD’s deep expertise in shopper experience research, data analytics, in-store strategy and retail activations.Retailers are constantly looking for ways to stay relevant and profitable within their physical stores, which still account for about 90% of all North American retail sales. When done right, in-store promotional tactics — like eye-catching digital and printed signage, rotating end-caps and experiential design — can effectively capture shoppers’ attention and wallets.
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