RRD Launches Solution to Bring Digital Speed and Data-Driven Accuracy to Direct Mail Testing
R.R. Donnelley & Sons Company (RRD)
US:NASDAQ Investor Relations:
rrdonnelley.com
Company Research
Source: Business Wire
CHICAGO--(BUSINESS WIRE)-- R.R. Donnelley & Sons Company (RRD) (NYSE:RRD), a leading global provider of multichannel solutions for marketing and business communications, today announced the launch of Acuity by RRDTM, a predictive testing program that enables marketers to predict direct mail performance and validate campaigns pre-production, at a fraction of the price and time. As an alternative to traditional in-market direct mail testing, Acuity by RRD provides virtual testing and forecasting to identify the best-performing direct mail concepts. This enables marketers to understand projected response rates before investing time and money in a large-scale campaign. Marketers today need to base more decisions on data-driven analysis. Acuity by RRD’s proven approach answers those needs to deliver: Cost reduction – by identifying the best-perceived offer, thus eliminating production c
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