RRD Releases Five Trends that Will Define Marketing Strategies in 2020
R.R. Donnelley & Sons Company (RRD)
US:NASDAQ Investor Relations:
rrdonnelley.com
Company Research
Source: Business Wire
The company’s deep expertise across industries provides unique insight into what marketers need to pay attention to in the coming year CHICAGO--(BUSINESS WIRE)--R.R. Donnelley & Sons Company (RRD) (NYSE: RRD), a leading global provider of multichannel solutions for marketing and business communications, today unveiled the five trends that will shape marketing decisions for 2020. Earlier this year, and for the first time, RRD was ranked #8 in the U.S. on the 75th annual Ad Age Agency Report, which classifies and analyzes advertising and marketing-services agencies based on U.S. and worldwide revenue.From its own experience leading the marketing industry, RRD has honed in on five key trends that will be pivotal to marketers seeing success in 2020, including:Trend #1: From omnichannel to optichannel.For years, marketers have been working to consider every channel in order to be successful. While this may have been realistic a decade ago, the vast number of channels make it ineffective
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