Rubicon Project Announces Integration with LiveRamp’s IdentityLink
THE RUBICON PROJECT (RUBI)
Last the rubicon project earnings: 2/26 04:05 pm
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Source: Business Wire
Strengthens Commitment to Harmonizing Industry Identifiers LOS ANGELES--(BUSINESS WIRE)--Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced an integration with LiveRamp® (NYSE: RAMP) and its IdentityLink graph. The integration allows identity to be efficiently passed in real time and enables a more consistent view of the consumer.LiveRamp’s IdentityLink is a neutral, privacy-first, people-based identifier. Rubicon Project’s implementation of IdentityLink in the bidstream enables DSPs to directly transact on IdentityLinks (IDL), which reduces dependence on cookies, improves addressability, and allows marketers to engage people, rather than devices, to deliver more meaningful experiences. And in an era where budgets are being scrutinized for ROI, every impression bought on IdentityLink can be measured on IdentityLink - giving marketers transparent measurement across Rubicon Project’s IdentityLink-enabled inventory.“With an ever-increasing number of CTV
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