Triton Digital Integrates with Rubicon Project to Increase Global Access to Digital Audio and Podcast Supply
THE RUBICON PROJECT (RUBI)
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Source: Business Wire
LOS ANGELES--(BUSINESS WIRE)--Triton Digital®, the global technology and services leader to the digital audio and podcast industry, announced today the inclusion of Triton’s marketplace in the Rubicon Project’s exchange. Through this integration, buyers that use the Rubicon Project exchange can now access audio supply from online audio services, platforms, networks, radio and TV broadcasters, audio content publishers, and pro audio producers leveraging Triton’s SSP (supply-side platform). This integration increases buyers’ access to premium audio inventory, making it easier for marketers and brands to reach their target audiences around the world with effective and resonating messages.“We are pleased to partner with Rubicon Project on this integration, offering buyers around the world access to Rubicon Project’s exchange where they can incorporate live, on-demand, and podcast inventory into their buys,” said Benjamin Masse, Managing Director, Market Development and Strategy at Tri
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