Vested Expands Global Leadership Team to Accelerate Integrated Digital and Creative Capabilities [Yahoo! Finance]
Royal Bank Of Canada (RY)
Last royal bank of canada earnings: 2/21 06:00 am
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Source: Yahoo! Finance
the appointment of three senior leaders across its global team: Sitha Ngy as Senior Creative Director, Paul Dalton-Borge as Managing Director, and Adam Fontana as Director of Digital Strategy. The hires signal a deliberate expansion of Vested's digital and creative functions as demand grows for holistic, integrated marketing programs that span earned media, content, digital performance, and brand-building. "As financial brands navigate an increasingly complex marketing environment, clients are asking for more from their agency partners. They need fully integrated programs that connect brand strategy to digital performance and creative execution," said Binna Kim, Group CEO of Vested. "These three leaders bring precisely the caliber of thinking and experience that allows us to deliver on that ambition. With Sitha, Adam, and Paul joining our global team, we are significantly strengthening the creative and digital firepower that sits at the heart of our integrated offering." Sitha Ngy
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