Ryanair CEO Michael O'Leary says negative press is his budget airline's marketing secret: ‘Bad publicity sells far more seats than the good' [Yahoo! Finance]
Ryanair Holdings plc - American Depositary Shares, each representing five Ordinary Shares (RYAAY)
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Source: Yahoo! Finance
It's ranked as among the worst short-haul airlines and offers limited perks to customers unless they pay (including charging for water). The airline infamously even considered charging for toilet use at one stage and is currently in hot water over its decision to introduce new charges for families to sit together. But negative press isn't such a bad thing, O'Leary argues. “The funny thing we've learned over the years is actually the bad publicity sells far more seats than the good,” O'Leary told the Wall Street Journal . He added that it prompts people to look up the company and discover rock-bottom fares in the process. Ryanair's way of coping with customer disapproval is simple—sassy responses on social media. The CEO famously got pied in the face by climate activists , which was a big social media frenzy, to which Ryanair's X account said in a post: “Instead of buying cream pies, could have bought a flight from Belgium for the same price.” The Irish budget airline also re
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News
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- Ryanair CEO dishes advice to Boeing on managing its crises: ‘Never put a pilot in charge of an airline' [Yahoo! Finance]Yahoo! Finance
- Let us hire foreign cabin crew, says Ryanair boss [Yahoo! Finance]Yahoo! Finance
- Ryanair CEO Says He'd ‘Happily' Offer Rwanda Deportation Flights [BNN Bloomberg (Canada)]BNN Bloomberg
RYAAY
Analyst Actions
- 4/4/24 - Evercore ISI Group
RYAAY
Sec Filings
- 4/22/24 - Form 6-K
- 4/12/24 - Form 6-K
- 4/9/24 - Form SC
- RYAAY's page on the SEC website