How The 100 Year Old Rolls-Royce Phantom Changed The Auto Business [Forbes]
ROLLS ROYCE HLDGS S/ADR (RYCEY)
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Source: Forbes
of it's flagship Phantom together to celebrate the nameplate's 100th birthday. Fans, owners and dealers gathered round for the celebration. Every centenarian deserves a grand honor; the Phantom, the pinnacle of the brand's legacy of craftsmanship, innovation, luxury, engineering and delight, took its place in a well-earned spotlight. A Rare And Exceptional Car, By Design In its earliest days the Rolls-Royce Phantom was built to ferry royals and dignitaries, a chauffeur-driven coach that delivered its occupants via the finest in automotive engineering and surrounded them with the comforts and luxuries they were accustomed to. That was a mission that Rolls-Royce's designers and leaders never veered from; even as the industry evolved and grew, automating production and reducing prices, Rolls-Royce remained committed to its mission of building bespoke cars. By hand-building every car, collaborating with every owner and designing each one individually the company had an unusual pro
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