Señorita Broadens Portfolio With 1777, the Brand’s First Non-Alcoholic THC Spirit
RYTHM, Inc. (RYM)
Company Research
Source: GlobeNewswire
ROLLING MEADOWS, Ill., April 28, 2026 (GLOBE NEWSWIRE) -- Señorita, the leading THC margarita brand known for its delicious agave-based cocktails, is expanding its portfolio with 1777, a new non-alcoholic hemp-derived THC spirit — the first from a RYTHM, Inc. brand. Available just in time for Cinco de Mayo, 1777 comes in a 750mL bottle and includes 10mg of hemp-derived THC per 1.5 fl oz serving. The new format gives consumers a simple, familiar way to enjoy THC, whether they mix a cocktail or sip it on its own. 1777 represents a natural evolution for Señorita, expanding the brand into the fast-growing THC spirits category. Designed for sipping, mixing, and social occasions, 1777 stays true to Señorita’s focus on flavor, quality, and an approachable alternative to alcohol. Crafted by acclaimed winemakers Joel Gott and Charles Bieler, 1777 brings established winemaking expertise and balance to the THC category. Smooth agave notes form the foundation, layered with uplifting Acapulco
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News
- RYTHM (RYM) was downgraded by <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a> from "sell (d-)" to "sell (e+)".MarketBeat
- RYTHM (RYM) had its "sell (d-)" rating reaffirmed by <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a>.MarketBeat
- Introducing Peanut Buddah Cups, A New and Nutty THC Treat From incrediblesGlobeNewswire
- Green Thumb Industries Announces Amendment to Brand Transactions with RYTHM, Inc. [Yahoo! Finance]Yahoo! Finance
- RYTHM, Inc. Announces Amendments to License Agreements with Green Thumb IndustriesGlobeNewswire
RYM
Sec Filings
- 4/27/26 - Form ARS
- 4/27/26 - Form DEFA14A
- 4/27/26 - Form DEF
- RYM's page on the SEC website