The Boston Beer Company Debuts First-of-its-Kind Non-Alc Beverage, General Admission, Available Now via Direct-to-Consumer Shipping [Yahoo! Finance]
Boston Beer Company, Inc. (The) (SAM)
Last boston beer company, inc. (the) earnings: 4/22 04:15 pm
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Source: Yahoo! Finance
BOSTON, April 19, 2024 (GLOBE NEWSWIRE) -- The Boston Beer Company , makers of Samuel Adams, Twisted Tea, Truly Hard Seltzer, Angry Orchard and Dogfish Head, debuts a new first-of-its-kind non-alcoholic beverage with General Admission ( General Admission is currently available on shelves in Albany, New York, Raleigh, North Carolina, and throughout the state of Indiana, but folks elsewhere have no need to fret. Drinkers from coast-to-coast* can snag some General Admission at www.drinkGA.com … no special wristbands or VIP access codes needed! General Admission is about easy, all-access refreshment (for those 21 and older, of course), and that includes when and where it can be purchased. “The non-alc category is seeing explosive growth (up more than 30% in 2023, according to NIQ**) and it is becoming a sizable piece of the industry. In fact, non-alc is now bigger than hard cider***,” said Tim Kerrigan, The Boston Beer Company's Assistant Head of Innovation. “Knowing that, we wanted
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SAM
Earnings
- 4/25/24 - Beat
SAM
Sec Filings
- 4/25/24 - Form 10-Q
- 4/25/24 - Form 8-K
- 4/2/24 - Form 4
- SAM's page on the SEC website