SAMUEL ADAMS TAPPED AS THE OFFICIAL BEER AND NON-ALCOHOLIC BEER OF THE PAN-MASS CHALLENGE
Boston Beer Company, Inc. (The) (SAM)
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Source: GlobeNewswire
Boston, April 26, 2024 (GLOBE NEWSWIRE) -- As cyclists, volunteers and spectators gear up to conquer the roads in August, Samuel Adams is excited to announce its three-year partnership with the Pan-Mass Challenge (PMC) as the official beer and non-alcoholic beer offering. The sponsorship will include the award-winning non-alcoholic portfolio of Just The Haze IPA and Golden Lager, as well as fan favorites such as Boston Lager, Summer Ale and more. Founded in 1980, the PMC is the nation’s single most successful athletic fundraiser, raising critical funds for cancer research and treatment at Dana-Farber Cancer Institute (Dana-Farber). With its deep roots in the New England community, Samuel Adams is excited to extend its support to this iconic event, which is on the cusp of achieving $1 billion in lifetime fundraising. Inspired by the commitment, hard work and dedication that goes into preparing for the PMC, Samuel Adams is celebrating the alliance of two New England staples. “
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