Sun Cruiser to Become Official Ready-to-Drink Cocktail of the U.S. Open and U.S. Women’s Open Presented by Ally
Boston Beer Company, Inc. (The) (SAM)
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Source: GlobeNewswire
BOSTON, March 10, 2026 (GLOBE NEWSWIRE) -- Sun Cruiser, the fast-growing vodka iced tea brand made by The Boston Beer Company, and the USGA today announced a multi-year partnership, making Sun Cruiser the Official Ready-to-Drink Cocktail of two of golf’s most notable championships, the U.S. Open and U.S. Women’s Open Presented by Ally. The newly launched national partnership will see Sun Cruiser integrated into the USGA's two flagship championships through on-site activations and in hospitality spaces, while Sun Cruiser will help promote the championships across retail, social and beyond.Sun Cruiser will debut during the USGA’s 2026 championship season, beginning at the U.S. Women’s Open at the iconic Riviera Country Club, in Pacific Palisades, Calif. and, 100 days from today, at the U.S. Open at Shinnecock Hills Golf Club, in Southampton, N.Y., the only club to have hosted the championship in three different centuries.“We’re excited to welcome Sun Cruiser as the Official Ready-To-D
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SAM
Earnings
- 2/24/26 - Beat
SAM
Sec Filings
- 3/3/26 - Form 4
- 3/3/26 - Form 4
- 3/3/26 - Form 4
- SAM's page on the SEC website