Boston Beer Sun Cruiser Push Tests Valuation And Growth Expectations [Yahoo! Finance]
Boston Beer Company, Inc. (The) (SAM)
Last boston beer company, inc. (the) earnings: 4/22 04:15 pm
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Source: Yahoo! Finance
Never miss an important update on your stock portfolio and cut through the noise. Over 7 million investors trust Simply Wall St to stay informed where it matters for FREE. Boston Beer Company, NYSE:SAM, is expanding its Sun Cruiser lineup with a nationwide launch of Blueberry Lemonade & Vodka. The company is adding a new hybrid Sun Cruiser sampler pack as it pivots its product strategy in response to brand volume declines. These moves come alongside higher planned marketing spend for 2026 and Jim Koch returning to the CEO role. For investors watching Boston Beer Company at a share price of $225.58, the shift toward Sun Cruiser comes after mixed longer term returns. The stock is up 12.9% year to date and 2.9% over the past month, but shows a 7.6% decline over the past year and a 28.9% decline over three years. Over five years, the share price is down 78.1%. This context highlights how meaningful this product reset could be for the NYSE:SAM story. The expanded Sun Cruiser lin
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SAM
News
- Samuel Adams Brewing the American Dream® Opens Applications for the 15th Brewing & Business ExperienceshipGlobeNewswire
- The Boston Beer Company Expands Sinless Vodka Cocktails to 34 MarketsGlobeNewswire
- Boston Beer (SAM) was downgraded by <a style="font-weight:bold" href="https://weissratings.com/">Weiss Ratings</a> from "hold (c-)" to "sell (d+)".MarketBeat
- Boston Beer warns depletions could fall again in 2026 [Yahoo! Finance]Yahoo! Finance
- The Boston Beer Company, Inc. Q4 2025 Earnings Call Summary [Yahoo! Finance]Yahoo! Finance
SAM
Earnings
- 2/24/26 - Beat
SAM
Sec Filings
- 3/3/26 - Form 4
- 3/3/26 - Form 4
- 3/3/26 - Form 4
- SAM's page on the SEC website