TRULY HARD SELTZER BELIEVES U.S. SOCCER WILL WIN THIS SUMMER — AND THEY’RE RENAMING A REAL AMERICAN TOWN TO PROVE IT
Boston Beer Company, Inc. (The) (SAM)
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Source: GlobeNewswire
BOSTON, April 08, 2026 (GLOBE NEWSWIRE) -- As the biggest soccer tournament ever arrives on U.S. soil this summer, belief in the American squad has never been stronger. And Truly Hard Seltzer, the Official Hard Seltzer of U.S. Soccer, isn’t just predicting a victory – it’s putting its faith on full display. With the world’s biggest tournament coming to North America, one thing is undeniable: American fans don’t just watch the game, they believe in it. They show up with unmatched energy, stand by their team, and back them through every kick until the final whistle. Now, Truly Hard Seltzer is turning that belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win — and give it a new name: Believe, USA. In the nearly 250 years of American history, no city or town has ever officially carried the name Believe. Until now. Truly will turn the selected community into the official home of U.S. Men’s National
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- Boston Beer (SAM) had its price target raised by UBS Group AG from $230.00 to $250.00. They now have a "neutral" rating on the stock.MarketBeat
- Boston Beer (SAM) was downgraded by <a style="font-weight:bold" href="https://www.wallstreetzen.com/newsletters/zen-ratings?ticker=SAM&utm_campaign=getratings&utm_medium=online&utm_source=MarketBeat">Wall Street Zen</a> from "hold" to "seMarketBeat
- Sun Cruiser Expands Offerings with New Category Innovation: White Tea + VodkaGlobeNewswire
- Boston Beer (SAM) had its price target lowered by Deutsche Bank Aktiengesellschaft from $226.00 to $211.00. They now have a "hold" rating on the stock.MarketBeat
- A Look At Boston Beer (SAM) Valuation As Q3 Operating Income Jumps On Premium And RTD Growth [Yahoo! Finance]Yahoo! Finance
SAM
Earnings
- 2/24/26 - Beat
SAM
Sec Filings
- 4/3/26 - Form 4
- 3/26/26 - Form SCHEDULE
- 3/20/26 - Form 4
- SAM's page on the SEC website