Truly Hard Seltzer Partners with Legendary Designer Jeff Hamilton for Limited-Edition U.S. Soccer Jackets
Boston Beer Company, Inc. (The) (SAM)
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Source: GlobeNewswire
BOSTON, Nov. 17, 2025 (GLOBE NEWSWIRE) -- Truly Hard Seltzer, the Official Hard Seltzer partner of U.S. Soccer, has announced an exclusive, limited-edition jacket collection created in collaboration with iconic sports collaborator and apparel designer Jeff Hamilton. With a limited number of jackets available to purchase beginning today, this collectible release celebrates American soccer fans and marks Truly's continued commitment to delivering premium experiences for the passionate U.S. Soccer community. As the first-ever Official Hard Seltzer partner of U.S. Soccer since 2022, Truly is helping fans bring the team spirit ahead of the biggest year in soccer. This collaboration brings together Jeff Hamilton's legendary craftsmanship in sports apparel with Truly's position as the beverage of choice for soccer fans 21+ nationwide. The Truly x Jeff Hamilton collection will be available beginning today exclusively on Truly's e-store for $150. "Working with Truly and U.S. Soccer to
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SAM
Earnings
- 10/23/25 - Beat
SAM
Sec Filings
- 1/30/26 - Form SCHEDULE
- 11/21/25 - Form 3
- 11/14/25 - Form SCHEDULE
- SAM's page on the SEC website