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Stock impact report

Boston Beer warns depletions could fall again in 2026 [Yahoo! Finance]

Boston Beer Company, Inc. (The) (SAM) 
Last boston beer company, inc. (the) earnings: 4/22 04:15 pm Check Earnings Report
US:NYSE Investor Relations: bostonbeer.com/overview
Company Research Source: Yahoo! Finance
Boston Beer Co. has said its depletions and shipments could decline again this year. The Samuel Adams brewer yesterday (24 February) warned investors both sales metrics could fall in 2026 after they decreased last year. Boston Beer's forecasts came in below Wall Street forecasts. Analysts at Bernstein said the guidance “both surprises and disappoints”, although they described the company's projection for gross margins "a positive surprise". The US drinks group has projected its depletions and shipments in 2026 will range from flat year-on-year to “down mid-single digits”. In 2025, depletions fell 4% and shipments dropped 4.7%. “We were pleased to deliver on our financial commitments in 2025 while maintaining market share in a challenging operating environment,” Boston Beer chairman, founder and CEO Jim Koch said. “Looking ahead, we are highly focused on operational excellence, including investing in our portfolio of iconic brands, developing a strong innovation pipeline and Show less Read more
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