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Stock impact report

CNBC's UK Exchange newsletter: Can ‘Savvy the Squirrel' drive Britons nuts for savings? Share [CNBC]

Banco Santander, S.A. Sponsored ADR (Spain) (SAN) 
Company Research Source: CNBC
The British public was, for most of the 1980s and 1990s, hugely enthusiastic about investing in stocks. But various market crashes have put many households off. Commentators have noted that, were the government genuine about encouraging investment, abolishing stamp duty on share purchases would be a bigger inducement. In this article This report is from this week's CNBC's UK Exchange newsletter. Like what you see? You can subscribe here. The U.K. financial services sector is hoping that, by the end of the year, Britons will be very familiar with a cartoon squirrel called Savvy. The anthropomorphized rodent fronts an advertising campaign, costing a reported £20 million ($27 million) over the next three years, in support of the government-backed “Invest for the Future” initiative. The campaign, launched last Thursday, is supported by the industry's biggest names, including Hargreaves Lansdown, Britain's largest savings and investments platform and St James's Place, its bigges Show less Read more
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