Sinclair Joins Entertainment ID Registry Board
Sinclair Broadcast Group, Inc. - Class A (SBGI)
Last sinclair broadcast group, inc. - class a earnings: 2/26 07:30 am
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Source: Business Wire
Organization Helps to Track Provenance of Media Content HUNT VALLEY, Md.--(BUSINESS WIRE)--Sinclair, Inc. today announced the company has joined the Entertainment ID Registry (EIDR) as a member of the Board of Directors. The company will be represented by Mike Palmer, Sinclair’s AVP of Media Management, who will serve on EIDR’s board as Sinclair’s representative for a 1-year term.EIDR is a public registry that provides a unique identifier for audio-visual content, designed to provide a standard way of identifying and tracking works across the media supply chain.Commenting on the collaboration, Palmer said, “EIDR captures the complex relationships between descriptive metadata and registered media in a public standard that better enables Sinclair to build rich and unique content experiences that entertain and inform the communities Sinclair serves,” said Palmer.Sinclair will use EIDR’s metadata capabilities to manage and distribute content more effectively, creating improved workflow
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