Corporate KPIs could be in for a major shakeup: How AI is remaking the ways companies measure success [Fortune]
SCHNEIDER ELEC UNSP/ADR (SBGSY)
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Source: Fortune
Going a step further, imagine a CLV-focussed conversation among direct marketing legend Mary Kay, expert copywriter Mary Wells Lawrence, and AI pioneer Kai-Fu Lee—with OpenAI founder Sam Altman and advertising guru David Ogilvy chiming in for good measure. Well, this actually happened in a recent ChatGPT 4 session devised by an MIT researcher. “I basically created dialogues between literally the customer lifetime value KPI and the churn management KPI,” explains Michael Schrage, a research fellow at the MIT Sloan School Initiative on the Digital Economy. “I turned the KPIs into a persona, and this turns out to be something ChatGPT does quite well.” Schrage's simulated chat among all-star execs produced a transcript that includes important insights and recommendations for getting the most out of CLV. He believes the findings offer a roadmap for firms to improve all manner of KPIs—from cash flow to churn rate—while also breaking down corporate silos. Although the experiment—execut
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