How To Lead And Market Your Brand During A Crisis [Forbes]
Starbucks Corporation (SBUX)
Last starbucks corporation earnings: 4/28 04:05 pm
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Source: Forbes
I recently did a fireside chat with Alison Koplar Wyatt, Co-Founder ofThe Female Founder Collective.Our discussion was centered on how to lead during a crisis and what marketing tactics are appropriate or not. Over 200 entrepreneurs listened in and here are the best practices from our discussion. I hope they are helpful!Alison Koplar Wyatt (AKW):In yourLEAVE YOUR MARK podcast interview with CEO of WW, Mindy Grossman, earlier this year (notably before all hell broke loose), she said something so poignant for our time. She said, "Never waste a good crisis. It's how you respond when things are difficult that really define you as a leader." Can you speak a little bit more about what she meant by that, and some practical tips she gave for how to approach leading your team through this hard time?Aliza Licht (AL):Mindy Grossman is a personal inspiration of mine. She is the "turn-around" queen and has led teams in a time of crisis before. She recently did a talk on leading during a crisis, an
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SBUX
Earnings
- 10/29/25 - Miss
SBUX
Sec Filings
- 11/20/25 - Form 4
- 11/20/25 - Form 4
- 11/20/25 - Form 4
- SBUX's page on the SEC website