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Stock impact report

Starbucks Is Losing Its Coffee Lead in China [The Motley Fool]

Starbucks Corporation (SBUX) 
Last starbucks corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
Company Research Source: The Motley Fool
Starbucks Is Losing Its Coffee Lead in China Start-up Luckin Coffee has emerged virtually overnight with a model built to challenge Starbucks' supremacy. For years, Starbucks ( NASDAQ:SBUX ) has billed China as one of its top growth opportunities. Former CEO Howard Schultz said he expected it to one day be the company's biggest market, and the coffee chain is growing faster in China than in any other nation. Last year, it opened 612 new stores in China, and the current plan is to add another 600 stores a year through 2022. Starbucks has succeeded in the tea-drinking nation by playing to customers' tastes for conspicuous consumption and positioning itself as an affordable luxury. Beyond the status symbol factor, its strategy of offering a "third place" -- away from home or work -- has also resonated in China. Like people elsewhere, Chinese consumers have come to see Starbucks as an attractive place for a work meeting, casual date, or just a relaxing break. However, in business, succes Show less Read more
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