The Music Business Is In For A Change: A Look At What Might Happen When The Lockdown Is Over [Forbes]
Starbucks Corporation (SBUX)
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Source: Forbes
It's downright scary when you look at the list of tours and festivals that have been cancelled or postponed SXSW Ultra Coachella If we look into the crystal ball, here are some possible ways the music business may be affected and how it could change because of what we're now experiencing. Festivals, Tours And Venues Get Lean And Mean If you think that the concert business was business-like before, you ain't seen nothing yet. In order to make up for lost profits, tours will cut overhead to the bone. Productions will get smaller and less elaborate and will be able to get away with it with few repercussions since an audience starved for live entertainment because of virus containment will be less demanding. Ticketing moves into the future as service charges are decreased, paperless tickets increase, and on a concert level, concession prices are brought in line with competing entertainment choices in order to get more meat in the seats. The name of the game is survival first, and that may
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