Why Baron Davis Invested In Kitu Super Coffee [Forbes]
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Source: Forbes
Former NBA all-star Baron Davis invested in Kitu Super Coffee in March 2020.Baron Davis is hoping to strike gold again. The two-time NBA All-Star was an early investor in Vitaminwater,cashing outafter it was sold to Coca-Cola for $4.1 billion in 2007. than 10 years later, Davis is investing in Kitu Super Coffee, an organic ready-to-drink coffee beverage with zero sugar, 10 grams of protein and MCT oil—the latter can quickly be absorbed by the body and turned into energy.“This is very similar to the opportunity with Vitaminwater,” Davis said. “The DNA is extremely similar and so is the drive and the vision. Now, it’s how do we continue to attract other athletes and audiences? They are athlete- and artist-friendly; investing in creators is a huge thing Vitaminwater did that I think Super Coffee is mimicking.”Today In:was started by all-conference basketball player Jordan DeCicco in his dorm at Philadelphia University in 2015. After enlisting the help of brothers Jake and Jim, Super Coff
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