Ansa Raises $14 Million Series A Funding to Redefine Merchant Transaction Solutions [Yahoo! Finance]
Starbucks Corporation (SBUX)
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Source: Yahoo! Finance
The round was led by Renegade Partners with participation from Bain Capital Ventures B37 Ventures Box Group , and Wischoff Ventures . The funding will be used to broaden the depth of Ansa's payment solutions, with a focus on product development and engineering, to empower merchants to better engage their customers. Merchants spend over $138 billion annually on fees , microtransactions and small transaction volume payments, such as a latte purchase can incur additional costs exceeding 12.5% — a massive burden on businesses. Costs are going up across the board as inflation and high interest rates impact businesses, which according to recent Forrester research , may discourage consumer spending and decrease sales volume. As customer loyalty becomes more unpredictable, enabling consumers to leverage rewards and loyalty incentives to supplement their everyday spending at checkout becomes essential to retaining customers and off-setting customer acquisition costs. Ansa helps brands defend
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