Starbucks' Bearista cup launch turned into a viral scramble [Yahoo! Finance]
Starbucks Corporation (SBUX)
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Source: Yahoo! Finance
Starbucks recently found itself in the middle of a literal storm with its Bearista Cold Cup. Priced at $29.95, this 20-ounce glass cup—shaped like a teddy bear in a beanie—became the latest symbol of shopping mania. Released on November 6th as part of the 2025 holiday collection , it was meant to be a cute festive addition but quickly turned into a chaotic spectacle. The excitement grew for weeks as Starbucks teased the release. On launch day, some customers even camped out overnight. Many stores only got a few cups, and most sold out before opening. This shortage led to social media outrage , with fans accusing employees of keeping the cups for themselves. Videos of arguments in stores turned what should have been a cheerful holiday launch into something more like a Black Friday fight. After the cups sold out, resale prices on eBay and Mercari shot up from $30 to as much as $1,000 . This shows how people now treat cute collectibles as real investments. For Starbucks, a brand know
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SBUX
Earnings
- 1/28/26 - Miss
SBUX
Sec Filings
- 4/8/26 - Form 4
- 4/6/26 - Form 144
- 4/2/26 - Form 8-K
- SBUX's page on the SEC website