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Stock impact report

Starbucks bets on robots to brew a turnaround in customers [Yahoo! Finance]

Starbucks Corporation (SBUX) 
Last starbucks corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
Company Research Source: Yahoo! Finance
Behind the counter inside the store, baristas can lean on a virtual personal assistant to recall recipes or manage schedules. In the back of the shop, a scanning tool has taken on the painstaking process of counting the inventory, relieving staff of one of retail's most tedious chores, in a bid to fix the out-of-stock gaps that have frustrated the firm. The new technology is part of the hundreds of millions of dollars the 55-year-old coffee giant has been investing as it tries to win back customers after several years of struggling sales. And there are signs that the effort is working. Last week, the company reported its first sales increase in two years at established stores in the US - its biggest and most important market, accounting for some 70% of revenue. Still, the firm's share price slid 5% reflecting investor concerns that all the spending, which includes $500m (£363m) to boost staffing, had hurt profits. Chief executive Brian Niccol says he is confident that con Show less Read more
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