The founder of a huge boba chain said he opened stores next to Starbucks to get a fraction of its customers [Business Insider]
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Source: Business Insider
This story is available exclusively to Business Insider subscribers. Become an Insider and start reading now. Have an account? Log in Bubble tea chain Gong Cha's founder said he banked on Starbucks' success to get his first customers. He said he opened stores in South Korea next to Starbucks outlets to get a fraction of its customers. The bubble tea chain now has nearly 2,200 stores in 33 countries. The founder of the bubble tea brand Gong Cha said he had a novel idea to get his first patrons through the door. In an interview with CNBC, Martin Berry, the founder and chairman of Gong Cha group, spoke about how he came across one of the chain's outlets in Singapore before it became a global boba behemoth. Berry said he and his wife pooled $2.5 million of their savings to open the first five Gong Cha franchise stores in South Korea, a venture he said was "quite terrifying." Berry quit his banking job to go all in on bubble tea. To get his first customers in Seoul, he dec
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