Gen Zers are in their 'boycott era', even when it comes to which jobs they apply for [Business Insider]
Starbucks Corporation (SBUX)
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Source: Business Insider
It is driven by frustration with corporate culture and the aim of being more authentic at work. Gen Z is in its boycott era. They also stick to their guns when it comes to applying — or not applying — for certain jobs when companies don't align with their beliefs, according to experts and Gen Z professionals. While there's been an understanding in previous generations that the place where one earns their money doesn't necessarily have to be a place they inherently agree with, Gen Z places the value of its principles higher. A recent TikTok, for example, highlights the movement. The creator said they were quitting their job at Starbucks and that they judged every customer who still orders from there. Starbucks faced criticism and boycotts during the Israel-Hamas war from supporters of both sides . Pressure against the company has also built since 2022 in response to union-busting tactics As a result, it has become severely frowned-upon by a large sector of young people on
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