From gingerbread lattes to cranberry white mochas: What Starbucks' global holiday flavor lab says about its turnaround effort [Business Insider]
Starbucks Corporation (SBUX)
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Source: Business Insider
Become an Insider and start reading now. Have an account? Log in Starbucks shared with Business Insider what its holiday drink menu looks like around the world. The holiday season is a key driver of foot traffic and global sales for the coffee giant. This year, it's also a test of the brand's ongoing turnaround effort, analysts told Business Insider. For Starbucks, its rotating menus of festive flavors are a carefully crafted global strategy to define what the holidays taste like. Each November, the world's largest coffee chain rolls out limited-time menu offerings designed to spark both joy and revenue — from Latin America's Hazelnut Caramel Latte to gingerbread classics featured across the Asia Pacific region. Underneath the whipped cream this year is a clue to how the brand's turnaround effort is going, analysts told Business Insider. Starbucks shared with Business Insider what its 2025 holiday drink menu looks like around the world, featuring 12 regional drinks met
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SBUX
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- 10/29/25 - Miss
SBUX
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- 11/20/25 - Form 4
- 11/20/25 - Form 4
- 11/20/25 - Form 4
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