Starbucks Is Designing Quieter Stores to Make Sure It Gets Your Order Right [Financial Post (Toronto, Ontario, Canada)]
Starbucks Corporation (SBUX)
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Source: Financial Post
You can save this article by registering for free here . Or sign-in if you have an account. (Bloomberg) — Starbucks Corp. doesn't want you to have to shout to order your iced latte. The coffee chain's new and renovated stores include materials like baffles on the ceiling that help to reduce background noise and reverberations. That could make it easier for guests — especially those with hearing loss — to communicate while also dampening the din that can make it difficult for baristas to discern what customers are saying. Article content Article content Such mishaps frustrate both diners and workers, who deal with complaints if a customer gets a hot americano instead of an iced one or a butter croissant and not the chocolate version. A study of the restaurant industry from research firm Intouch Insight shows that drive-thru orders are accurate only 86% of the time and errors can cost tens of thousand of dollars. “Imagine you've got all that background noise happening, and
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