Starbucks is quieting its buzzy coffee shops with sound-absorbing materials to help cut down on wrong orders [Fortune]
Starbucks Corporation (SBUX)
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Source: Fortune
The Seattle-based coffee chain will enhance its new and renovated stores with ceiling baffles, which absorb sound and cut down on reverberations, as part of a framework to make its stores more accessible for people with disabilities. Other design changes include power-operated doors, lower counters, and a board for customers to see when their order is ready, a Starbucks spokesperson told Fortune The company predicts that, in particular, the baffles, which hang from the ceiling and can be installed relatively easily, will help baristas hear customer orders better along with making its coffee shops more welcoming for those with hearing loss. The new accessibility framework was first announced in February and has already been implemented in a store in Washington D.C.'s Union Market neighborhood. The changes to reduce background noise could also cut down on barista mistakes, especially for those taking drive-thru orders in a noisy café. Cutting down on barista errors could be a boon
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