Starbucks' loyalty program changes are drawing value-conscious customers [CNBC]
Starbucks Corporation (SBUX)
Last starbucks corporation earnings: 4/28 04:05 pm
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Source: CNBC
The coffee chain is already seeing early signs that the revamp is helping attract value-minded customers. The company is scheduled to report its quarterly earnings after the bell on Tuesday. In this article Starbucks is seeing early signs that changes to its loyalty program are paying off as value-minded consumers take advantage of its rewards, CNBC has learned. Last month, the coffee chain brought back tiers to its North American Rewards program, added “free Mod Mondays” for drink customization, offered double points for using a reusable cup and extended the amount of time for members to redeem their birthday award. The revamp also cut the number of stars — or points — earned per dollar spent when paying with a preloaded Starbucks gift card. Starbucks relies on Rewards to get customers to visit frequently and spend more money on their drink orders. In fiscal 2025, the transactions linked to the loyalty program accounted for 60% of the company's revenue. Those loyal custome
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- 4/8/26 - Form 4
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