Starbucks made a lot of changes in 2025. Some were great — but one was terrible. [Business Insider]
Starbucks Corporation (SBUX)
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Source: Business Insider
Become an Insider and start reading now. Have an account? Log in Under new CEO Brian Niccol, Starbucks had a sometimes rocky 2025. I thought slimming down the menu length and adding afternoon snacks made a lot of sense. But forcing baristas to write on the cups? Leave that in 2025. It's been the first full year of Starbucks' CEO Brian Niccol's "Back to Starbucks" mission. So, how did it go? Well, let's not beat around the bush: From a shareholder's perspective, pretty meh. By late December, Starbucks' stock had declined by more than 5% over the past year, compared to the broader stock market, which had increased by more than 16%. But that's not what counts most with me, a consumer of Starbucks coffee (and its free public bathrooms). Niccol's big vision was a return to Starbucks' glory days as a destination coffee shop where people wanted to sit and stay while sipping a drink — not a drive-thru for sugar syrup slop drinks ordered by phone. I fully welcome a few of the
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SBUX
News
- Starbucks doesn't want to be on every street in New York and Los Angeles anymore [Yahoo! Finance]Yahoo! Finance
- Starbucks doesn't want to be on every street in New York and Los Angeles anymore [CNN]CNN
- Starbucks doesn't want to be on every street in New York and Los Angeles anymore [CNN]CNN
- Does McDonald's $4B Margin Milestone Signal Model Durability? [Yahoo! Finance]Yahoo! Finance
- Starbucks CEO calls AI 'co-pilot,' not replacement for workers amid company turnaround efforts [FOX Business Network]FOX Business Network
SBUX
Earnings
- 10/29/25 - Miss
SBUX
Sec Filings
- 11/20/25 - Form 4
- 11/20/25 - Form 4
- 11/20/25 - Form 4
- SBUX's page on the SEC website