Starbucks makes its rewards program more generous for customers [Yahoo! Finance]
Starbucks Corporation (SBUX)
Last starbucks corporation earnings: 4/28 04:05 pm
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investor.starbucks.com/ir-home/default.aspx
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Source: Yahoo! Finance
To capitalize on the recent surge in momentum, the coffee chain has revamped its rewards program to boost customer loyalty. In the last few months of 2025, Starbucks' U.S. comparable store sales increased by 4% year over year, driven by a 3% spike in comparable transactions and a 1% increase in customer spend per visit, according to its most recent earnings report Starbucks' turnaround comes after its CEO implemented major changes to its stores last year, following a period of low sales as consumers nationwide pulled back on fast-food spending. These changes include pausing price increases, simplifying its menu, introducing new products, cutting order wait times to four minutes or less, and more. In addition, Starbucks even ramped up its promotions for customers. Most notably, in November, it launched its Bearista glass cup in stores, which sold out almost immediately. Supplies were extremely limited, with only a few cups available, leading to long lines and, in some cases, ph
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News
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SBUX
Earnings
- 1/28/26 - Miss
SBUX
Sec Filings
- 3/20/26 - Form PX14A6G
- 3/19/26 - Form 4
- 3/16/26 - Form PX14A6G
- SBUX's page on the SEC website