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Stock impact report

Starbucks needs to refocus on coffee, former CEO says [Yahoo! Finance]

Starbucks Corporation (SBUX) 
Last starbucks corporation earnings: 4/28 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: investor.starbucks.com/ir-home/default.aspx
Company Research Source: Yahoo! Finance
Schultz said in a LinkedIn post that leaders should focus on spending time in stores and on providing good coffee rather than other management strategies. “At any company that misses badly, there must be contrition and renewed focus and discipline on the core. Own the shortcoming without the slightest semblance of an excuse,” he wrote. The company's revenue fell by two percent in the first quarter of 2024, falling under market expectations . Schultz, who stepped down as CEO last year and is no longer involved in the management of the company, told leadership that the “fix starts at home.” “Over the past five days, I have been asked by people inside and outside the company for my thoughts on what should be done. I have emphasized that the company's fix needs to begin at home: U.S. operations are the primary reason for the company's fall from grace,” he wrote. “The stores require a maniacal focus on the customer experience, through the eyes of a merchant. The answer does not lie Show less Read more
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