New Report Series Reveals How Media Choice is Impacting Social Media Ad Effectiveness [Yahoo! Finance]
Starbucks Corporation (SBUX)
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Source: Yahoo! Finance
social media advertising performance in light of the rising tide of mobile game playing. The first in the "Game"-Changing shift series focuses on QSR brands and urges advertisers to look at their media mix to determine if they can better reach audiences that spend more time in media channels they aren't currently buying. The report concludes that if QSR brands had reached the Mobile Gaming-First segment as effectively as social audiences, they would have boosted reach by 18%. The reports' unique insights draw from consumer behavioral data passively collected from over twenty thousand consumers during 2023. Through their opted-in consumer panel, Qrious Insight, the research partner for the study, tracked overall mobile use, social and YouTube app usage, website usage, restaurant visits, and detailed info on QSR advertising exposure within Social Media and YouTube. Detailed behavioral data of leading QSR brands, including McDonald's, Starbucks, Chick-fil-A, Taco Bell, Dunkin Donuts, a
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SBUX
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- 4/30/24 - Miss
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Sec Filings
- 4/30/24 - Form 10-Q
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- 4/24/24 - Form 4
- SBUX's page on the SEC website