The protein boom: Starbucks, Subway and beyond load up menus [FOX Business Network]
Starbucks Corporation (SBUX)
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Source: FOX Business Network
Subway recently announced that it was kicking off the year with new Protein Pockets. The items are described as soft tortillas with a selection of protein, such as chicken, ham and turkey, vegetables and a sauce. The company said that each one has more than 20 grams of protein and is under $4. "Getting more protein in their diet is important to so many people. But all too often that protein is expensive or fried," Dave Skena, Subway's chief marketing officer of North America, said in a statement. The shift accelerated as weight-loss drugs such as Ozempic and Zepbound reshaped eating habits, pushing consumers toward higher-protein meals. But experts say the trend could gain further momentum as the Trump administration promotes an "upside-down" food pyramid that emphasizes protein. The company said it is also upgrading its value menu with new "Sub of the Day" specials offered daily. The lineup leans heavily on protein, featuring options such as Meatball Monday, Tuna Tuesday, Swee
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