Starbucks stock jumps as CEO's turnaround starts to pay off [USA TODAY]
Starbucks Corporation (SBUX)
Last starbucks corporation earnings: 4/28 04:05 pm
Check Earnings Report
US:NASDAQ Investor Relations:
investor.starbucks.com/ir-home/default.aspx
Company Research
Source: USA TODAY
forecast, signaling that Chief Executive Brian Niccol's turnaround plan was bearing fruit, helped by consumer demand and improved operations. Niccol, who took over in September 2024, steered the world's largest coffee chain with his "Back to Starbucks" strategy, focusing on simplified menus, shorter wait times and increased staffing, boosting customer satisfaction. Customer traffic increased across all income cohorts, Niccol said, with average visits per Starbucks location up 5.9% in the quarter, according to Placer.ai data. "The recovery is notable for its breadth, indicating the turnaround is structurally sound rather than dependent on a specific group," analysts at Stifel said. "Even lower-income consumers are re-engaging, perceiving Starbucks as a well-earned splurge." According to Morningstar, "Starbucks drove U.S. spending growth across all income and age cohorts, which points to consumers' appetite for on-trend innovation, even against a hazy macro backdrop." The ef
Show less
Read more
Impact Snapshot
Event Time:
SBUX
Last Price
Price Change
Price Change%
Volume Shares
Max Up
Max Down
%
Volume Ratio
Performance Comparison
Updated
|
Event Day
Stock performance from the time of news release until the following 4pm ET market close
|
Last price at news event
|
Since Event
Multi-day stock performance from the time of the news release
|
|---|---|---|
|
EVENT DAY
Stock performance from the time of news release until the following 4pm ET market close
|
LAST
PRICE AT NEWS EVENT |
SINCE EVENT
Multi-day stock performance from the time of the news release
|
| Last Price | ||
| VWAP | ||
|
High:
|
Max Up |
High:
|
|
Low:
|
Max Down |
Low:
|
|
%
|
Post news range |
%
|
|
|
Price change |
|
|
|
Price Change Percentage |
|
|
|
S&P 500 (SPX) |
|
|
%
|
Volume ratio |
%
|
| Volume | ||
| Ticks | ||
|
|
Avg transaction size |
|
Don't Miss Out On The Next BIG Stock Move
Event day
Event Day Chart will not be displayed beyond 90-day period of the event
Performance since event
Time And Velocity Analysis
Be the first to know
Opt in for alerts from News Quantifed
Sign Up Today
Opt-in for
SBUX alerts
Learn More With NQ
Reading the Impact Report
Help Me Understand This Data
Help Me Understand This Data
How NQ Works
What is news-based trading?
And why is it so successful?
And why is it so successful?
Movers & Shakers
The biggest gainers and losers and WHY it moved
SBUX alerts
High impacting Starbucks Corporation news events
Weekly update
A roundup of the hottest topics
SBUX
News
- Jim Cramer talks the turnaround in Starbucks [CNBC]CNBC
- Brian Niccol Promised to Get 'Back to Starbucks.' Wall Street Says 'Starbucks Is Back.' [Yahoo! Finance]Yahoo! Finance
- Starbucks Sales Are up and CEO Brian Niccol's Fingerprints Are All Over It [Yahoo! Finance]Yahoo! Finance
- Starbucks (SBUX) had its price target raised by BNP Paribas Exane from $84.00 to $87.00. They now have an "underperform" rating on the stock.MarketBeat
- Why Starbucks Stock Popped Wednesday Morning [Globe and Mail, The (Toronto, Canada)]Globe and Mail, The
SBUX
Earnings
- 4/28/26 - Beat
SBUX
Sec Filings
- 4/29/26 - Form 144
- 4/28/26 - Form 10-Q
- 4/28/26 - Form 8-K
- SBUX's page on the SEC website