In a tight labour market, employers need to pay attention to the needs of parents [Toronto Globe and Mail (Ontario, Canada)]
Starbucks Corporation (SBUX)
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Source: Toronto Globe and Mail
Amanda Munday is the founder and CEO of The Workaround, a co-working space with child care. Anna Mackenzie is the founder of The Expecting Playbook and The Parenting Playbook and a software engineer. In early October, Starbucks announced a partnership with Care.com to provide child care to all its U.S. employees. This move signals the rising demand for child care, including in unplanned and emergency scenarios. It is also a sign of the times. To achieve and maintain top employer status in a competitive job market, startups and small businesses can no longer overlook the needs of parents. As two dedicated career women, we’ve faced this issue from different perspectives. One of us is the mother of two children and the other is a sought-after software engineer who will be thinking about children one day. Here’s the hard truth: Asking about parental leave policies and child care during job interviews creates a bias that has affected us both in our ability to get jobs.
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