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Stock impact report

Chinese buyers and sellers expect gold rush to continue despite record prices [BNN Bloomberg (Canada)]

SOCIETE GENL FRNCE S/ADR (SCGLY) 
NASDAQ:AMEX Investor Relations: societegenerale.com/en/investors
Company Research Source: BNN Bloomberg
“There are still quite a lot of people buying it, because gold awareness is a long-term trend and it's still heading upwards," gold seller Zhao Jinhao said on Tuesday at a jewelry mall in Shanghai. “It's risen from just over 20 yuan back in the 1980s to more than a thousand yuan now, and it has been on an upward trajectory the whole time.” Gold prices surpassed $5,100 per ounce on Monday after a 62 per cent surge in 2025. The record-breaking run has been propelled by central bank buying to reduce reliance on the U.S. dollar and strong demand across the board from buyers looking for a safe-haven asset after the tumultuous first year of U.S. President Donald Trump's second presidency. Analysts at Societe Generale said on Monday they expect to see gold reach $6,000/oz by year-end, a forecast they said was conservative because prices could well go higher. Sixty-eight-year-old Shanghai resident Wang Qiuqin appeared to agree, saying the “crazy” rise in prices had spurred her to vis Show less Read more
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