Comscore and Polaris I/O Partner to Automate Audience Insights in MarketView for Faster Media Sale
comScore, Inc. (SCOR)
Last comscore, inc. earnings: 2/27 04:05 pm
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US:NASDAQ Investor Relations:
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Source: GlobeNewswire
RESTON, Va., Nov. 05, 2025 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced a partnership with Polaris I/O, a company that offers pipeline as a service solution to enterprise, multi-market and local media sales teams. This collaboration connects Comscore’s audience measurement data and research with the Polaris I/O MarketView solution, enabling media sellers to accelerate the prospecting and pitching of new business. MarketView provides media sales teams with leads by identifying new and expanding businesses across local markets and connecting validated contact information. MarketView also identifies larger cross-market opportunities and enterprise-level account insights to facilitate account growth opportunities at the corporate level. “The ability for media sales teams to get in front of prospects quickly with the right information is critical,” said Steve Bagdasarian, Chief Commercial Officer, Comscore. “
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- 11/17/25 - Form 4
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- 11/12/25 - Form 4
- SCOR's page on the SEC website