Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences
comScore, Inc. (SCOR)
Last comscore, inc. earnings: 2/27 04:05 pm
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Source: GlobeNewswire
RESTON, Va. and NEW YORK, March 05, 2026 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, and Yahoo DSP today announced a first-to-market partnership to enhance political advertising effectiveness across Connected TV (CTV) with the launch of Proximic Political Audiences. The partnership is designed to support leading political activation partners, including MiQ’s dedicated political division, enabling agencies and campaigns to operationalize Proximic Political Audiences at scale across premium CTV inventory. As political campaigns gear up for pivotal House, Senate, and Gubernatorial races in 2026, advertisers face increasing pressure to unify fragmented media strategies. Working with activation partners such as MiQ, Proximic Political Audiences align CTV targeting with verified linear TV exposure, helping campaigns improve incremental reach by adjusting advertising across screens with precision. “Political campaigns can’t
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- Comscore and Yahoo DSP Partner to Advance CTV Political Advertising with Proximic Political Audiences [Yahoo! Finance]Yahoo! Finance
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- Comscore to Announce Fourth Quarter and Full Year 2025 Financial ResultsGlobeNewswire
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- 2/24/26 - Form 5
- 2/17/26 - Form SCHEDULE
- 2/3/26 - Form SCHEDULE
- SCOR's page on the SEC website