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Stock impact report

‘Avatar: Fire and Ash' lights up the box office with $88 million opening [CNN]

comScore, Inc. (SCOR) 
Last comscore, inc. earnings: 2/27 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.comscore.com/investor-relations
Company Research Source: CNN
The opening was shy of analysts' expectations that it could earn more than $100 million in its first weekend. The first “Avatar” movie debuted in 2009 to $115 million, adjusted for inflation. The second film, “Avatar: The Way of Water,” opened in 2022 to $134 million domestically. But “Avatar: Fire and Ash” also earned roughly $257 million internationally, bringing its global opening to $345 million. It will likely remain a top draw for moviegoers during the holidays and as it plays into January, said Paul Dergarabedian, head of marketplace trends at Comscore. “As an international, especially 3D phenomenon, and in IMAX and the other premium formats, ‘Avatar' is an event movie,” he said. The movie's nearly $400 million budget may weaken the chances for a fourth film if it has a disappointing return compared with more popular live-action formats, Cameron told CNN's Jason Carroll last week. The franchise's fate will be determined by “Fire and Ash's” success over the coming weeks, Show less Read more
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