‘Avatar: Fire and Ash' snares $12 million in Thursday previews [CNBC]
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Source: CNBC
Disney and James Cameron's third Avatar movie, “Avatar: Fire and Ash,” hit theaters Thursday, snapping up $12 million in early preview screenings domestically. The second installment in the film series, “The Way of Water,” had a better start and tallied $5 million more in its Thursday preview haul in 2022. Still, box office analysts expect “Fire and Ash” will bring in at least $100 million during its opening weekend in the U.S. and Canada. “A lot is riding on the performance of ‘Avatar: Fire and Ash' and with less than two weeks remaining in the year, the film's results will play a pivotal role in shaping the annual box office totals,” Paul Dergarabedian, head of marketplace trends at Comscore, told CNBC. Fueling global ticket sales will be international markets, which collected $43.1 million in preview screenings. “The circumstances surrounding each Avatar film have been quite different,” said Shawn Robbins, director of analytics at Fandango and founder of Box Office Theory.
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