Comscore’s 2025 State of Streaming Report Reveals Surging Growth of Both Ad-Supported Platforms and FAST Channels
comScore, Inc. (SCOR)
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Source: GlobeNewswire
RESTON, Va., Oct. 29, 2025 (GLOBE NEWSWIRE) -- Comscore, a global leader in measuring and analyzing consumer behaviors, today released its 2025 State of Streaming report, revealing how consumer behavior continues to reshape the streaming landscape. A key finding is that audience expansion in both ad-supported (AVOD) and FAST channels shows no signs of slowing with big gains across the board. Powered by one of the industry’s largest and most comprehensive data sets across platforms, Comscore is uniquely positioned to remove the noise and highlight some of the most significant shifts in consumer behavior and platform behaviors to date. According to the report, total hours watched across major free ad supported streaming services grew by 43 percent year-over-year*. As advertisers seek scalable, high-impact inventory and consumers demand both affordability and ease of use, FAST channels have emerged as a critical growth engine blending the familiarity of linear TV with the convenience
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