Comscore’s Cross-Platform Content Measurement to Service ESPN, Strengthening Audience Insights and Better Illuminating the Value of Its Fanbase (and Programming)
comScore, Inc. (SCOR)
Last comscore, inc. earnings: 2/27 04:05 pm
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Source: GlobeNewswire
NEW YORK, Jan. 07, 2026 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behavior, today announced that ESPN will utilize Comscore Content Measurement (CCM) to gain a unified view of how audiences connect with its programming across all platforms. By leveraging Comscore’s unified, person-level insights spanning linear TV, streaming, digital, and social, ESPN gains a more complete view of its cross-platform audience — enabling the network to better communicate its reach and impact, including potentially to advertisers. The information could also be used to refine content strategy, and differentiate its brand in a competitive media landscape. ESPN reached 240.4 million people across all its linear network programming, digital footprint, and social accounts in September 2025. While 74.6 million people engaged with ESPN across all its linear networks in September 2025, adding in its digital audience across its owned and operated site
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