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Stock impact report

Disney's 'Avatar: Fire and Ash' disappoints with weak $88 million domestic opening [MSNBC.com]

comScore, Inc. (SCOR) 
Last comscore, inc. earnings: 2/27 04:05 pm Check Earnings Report
US:NASDAQ Investor Relations: ir.comscore.com/investor-relations
Company Research Source: MSNBC.com
The opening weekend forDisney'sAnd that's the expectation for the full theatrical run of the third installment in James Cameron's Avatar franchise.During its first three days in theaters, "Fire and Ash" tallied $88 million, falling well shy of analysts' expectations, which called for a debut haul between $110 million and $125 million. For comparison, 2022's "Avatar: The Way of Water" brought in $134 million during the same three-day period.Internationally, the film collected $257 million, bringing the film's global opening to an estimated $345 million."Fire and Ash" faced some theatrical headwinds, namely its over-three-hour runtime. There was also less pent-up demand compared to "The Way of Water," which was released more than a decade after the first Avatar film. Some box office analysts and critics noted that "Fire and Ash" has less technological innovation than its predecessors, which had been a driving factor in past ticket sales.Around 5.2 million domestic moviegoers went to see Show less Read more
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