Comscore Launches Audio Targeting and Measurement Capabilities with The Trade Desk, Helping to Unlock Incremental Reach for Advertisers
comScore, Inc. (SCOR)
Last comscore, inc. earnings: 2/27 04:05 pm
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Source: GlobeNewswire
RESTON, Va., Jan. 08, 2026 (GLOBE NEWSWIRE) -- Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced that content-level audio contextual and ID-free audience targeting and cross-platform campaign audio measurement are now available in The Trade Desk platform. This makes Comscore among the first providers to enable both advanced audio targeting and large-scale audio campaign measurement on the platform. By combining Proximic by Comscore’s AI-powered contextual solutions with Comscore’s planning and measurement expertise, this launch provides advertisers with new capabilities to plan, target, and measure audio inventory – including streaming audio and podcasts. As audio continues to grow as a mainstream channel, this integration helps advertisers demonstrate the incremental reach and performance audio delivers alongside other digital and linear platforms. Advertisers using The Trade Desk can now: Activate: Proximic by Comscore’s AI-
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