Comscore Launches Daily Program-Level Reporting with Deduplicated Insights on Shows and Episodes across CTV and Linear TV
comScore, Inc. (SCOR)
Last comscore, inc. earnings: 2/27 04:05 pm
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Source: GlobeNewswire
RESTON, Va., Jan. 06, 2026 (GLOBE NEWSWIRE) -- Comscore, a global leader in measuring and analyzing consumer behaviors, today announced the release of its new program-level capabilities within Comscore Content Measurement (CCM). This new module in CCM provides media companies, advertisers, and agencies with visibility into how audiences engage with content down to the series and episode level, on a daily basis, whether that engagement is on linear TV or streaming. This capability allows advertisers to plan campaigns based on deduplicated reach across platforms, delivering more cost-effective campaigns, and avoiding wasted ad spend. Powered by Amazon Bedrock agentic AI on AWS to unify content identification, Comscore has introduced normalized reporting delivered daily across platforms, to help navigate the fragmentation that has long limited cross-platform insights while setting a new industry benchmark for transparency and precision, and unlocking audience intelligence that has lo
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