Mediavine and Sertify Announce Certification Partnership to Aid Brand Marketers' Diverse Media Spend [Yahoo! Finance]
comScore, Inc. (SCOR)
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Source: Yahoo! Finance
NEW YORK April 15, 2024 /PRNewswire/ -- Mediavine , the largest exclusive full-service ad management firm in the U.S., today announced a strategic partnership with diversity certification network, Sertify , to certify diverse publishers within the company's Uplift marketplace. Sertify is revolutionizing the industry by simplifying and standardizing the identification process for diverse-owned publishers and influencers (women, BIPOC, LGBTQ+, veteran, disability). This partnership will reinforce the critical work Mediavine has done to amplify diverse publishers by proving identity and ownership and further increasing their programmatic connection to advertisers. Currently, Mediavine's network of ~11,000 publishers can self-identify as diverse-owned businesses through Uplift, Mediavine's diverse publisher offering. Powered by this partnership, Sertify's solution will then certify those self-identified publishers in Uplift and create more business opportunities for both the buy and se
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